Audience

Audience Questionnaire

We decided to create an audience questionnaire to find out what styles/designs of digipak and advert would appeal to a potential audience. We used various examples of digipaks and adverts, including both mainstream and non-mainstream artists. We also tried to include examples from across the indie genre. 

We also wanted to see if age or gender had an impact on choices, as a difference here could mean narrowing our audience. In doing this we also stayed mindful that for some people age & gender may be sensitive topics, so we made sure we provided an option for those who preferred not to say. Below is a copy of our questionnaire:

We then went and asked 8 different people what they thought about the digipaks and adverts. We tried to ask a range of people so that we had a good overall idea of preferences, although obviously some groups (especially 16 - 20 year olds) had more representation than others, mostly because we could access these people more easily. Below are our results:

We seem to have gained quite a variety of answers in our questionnaire, and possibly if we asked more people we might be able to see stronger patterns. Nevertheless, some preferences have emerged. A and B seem to be the most popular digipak design, although all designs were liked by at least one person. In terms of the adverts, however, there seems to be a strong preference for A, with C also being relatively popular. Interestingly, nobody chose B as their favourite, everyone choosing either A or C. There also seems to be no link between favourite digipak and favourite advert.

Overall, we have found that there is a huge variety in people's preferences to indie digipak and advert designs, although Mumford & Sons seems to be a favourite. This shows how wide and varied the genre can be, and how different aspects of it appeal to different people in different ways.