The audience hold great power over media therefore, producers have to consider the audiences response to ensure their product is received well and they gain higher profit. We conducted audience feedback by distributing questionnaires to understand what kinds of things will appeal to our audience better.
We gathered audience feedback about the design of our Digipak and some of our audience suggested that the colours are too saturated and almost childish like. We were able to resolve this to fit better with the audiences expectations by reducing the colours, so that they're not too bright and will be able to appeal better.
Before conducting feedback, we had to ensure that the product we make is suitable to our target audience, however we needed to keep in mind that we're creating for an audience who may be critical of our product. Therefore we took in to consideration of what people would want to watch and how they could engage with what we create. Our music video will be uploaded to Youtube, therefore we can gather further feedback by seeing the number of people who view our video and who likes and dislikes it.
Having posted our music video on Youtube we we able to see how many views it got. Additionally, we got 7 Likes (thumbs up) which is good for us as the producers to see because we know that our music video was enjoyed and liked. Here are a few of the comments we received:
Through the use of questionnaires, we were able to get diverse and well rounded feedback from different kinds of people. For example, we initially started of by giving the questionnaire to our family members. I come from a Bangladeshi Ethnic background therefore I was able to get views from my parents. My parents felt a bit confused by seeing girls holding hands in our music video. This could be due to the fact that when they were our age, being gay was stigmatised and perceived negatively. Additionally, religion could play a factor in them not enjoying the music video as they don't believe in gay couples. However, when I showed my younger siblings, they were more accepting of it as now in contemporary society it isn't as scrutinised.
Furthermore, by having audience feedback we were able to understanding peoples thoughts and feelings to specific elements of our Digipak and Advert designs. Below is a screen shot of the question we included:
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