In order to decide which ancillary tasks to do, we decided to research examples of them for 3 artists within the indie genre. We decided to focus on 3 artists specifically: Lana Del Rey, The Killers, and Coldplay. We chose these artists as they are well established within the genre whilst having different styles of music, meaning that their products will be both professional and varied.
Lana Del Rey:
The poster for Lana Del Rey's 'Born To Die' album reflects the look of the album it is advertising. Along with the imagery, it features the name of the album, and includes an offer of an extra feature that can be purchased alongside it. Some of her most famous/well liked songs are also mentioned so as to persuade the viewer to buy the album, as they would know those songs and therefore want to own them. The fact that Lana herself is featured on the poster would also persuade people to buy the product, as her potential audience would recognise her image and therefore want to support her.This poster reflects the indie genre as it has quite a vintage feel to it. The slightly saturated colours and grainy appearance create the feeling of a somewhat old poster, reflecting the indie convention of making things seem vintage. Indeed, the very fact that it is advertising a 7 inch vinyl is part of the vintage side of the indie genre, making the sale more appealing to an indie audience. The poster
also seems to feature nature a lot, which again appeals to an indie audience as the genre focuses on nature and natural things. The font used on the poster is very simple, which, again, is a convention of indie music, whilst also making the poster look smart and professional.
The Killers:
The poster for The Killers 'Day & Age' album is similar to Lana's in that it shows the same picture as is on their album cover. However, unlike Lana's, it does not feature images of the band. However, they have included their logo, which reflects their brand and therefore makes the poster immediately recognisable to their fans. There is very little text on this poster, which makes the text that is there stand out more. The viewers will quickly see the 'brand new album' text, which should make them want to buy it as it is something new and exciting. This poster also mentions one of their most famous songs which is featured on the album, again drawing people in through a song they recognise. This all makes the viewer of this poster want to buy the new album.
This poster is also a reflection of the indie genre, although it is so in a different way from Lana's. The poster revolves around the art of the album. Art and artsy things are often used in the indie genre, as the genre involves the idea of art and beauty without the technology and professionalism of more 'mainstream' genres like pop and rap. Although the art could have been digitised, it appears quite natural and broken up, looking like a mosaic. This broken up imagery is also reflected in the font, which all seems quite broken and rough. This gives the poster a sense of consistency, meaning that the poster does still look rather put together. However, the poster also seems very welcoming, and the brokenness makes the poster seem less professional and thus less mainstream, reflecting a convention of the indie genre.
Coldplay
The poster for Coldplay's 'A Head Full Of Dreams' album also reflects the art of the album. Like The Killers', it doesn't feature the artists themselves; however, it also doesn't use a familiar logo that their fans would immediately recognise. The font for the poster is completely different to that on any beforehand, which may be because they have gone through many sounds and evolutions over the years. However, as the poster is inconsistent with other posters of theirs, this means that a viewer may not make an automatic connection or assumption about the poster. On the other hand, they are such a famous and well established artist that they possibly don't need to do this in order to get people to buy their albums. Instead, their name and identity as a well established band is likely to be enough to sell their product anyway. The poster also doesn't feature a selected already well-known song from the album, although this could be because of the reasons mentioned before.
The Coldplay poster, like The Killers', is also based around the convention of art, although the style is very different to that of the latter. In the centre is a colourful geometric shape, and surrounding it are little images of various things, including planets and birds, with a colourful rainbow border on the outside. The font matches the geometric shape in the middle as the gradient colours are reflected in the font, thus creating consistency. However, this consistency is broken by the seemingly random border on the outside. There is almost too much to look at on the poster, but it is not so much that it appears crowded or heavy. The randomness of the images also reflects a convention of the genre, which revolves around being different and artsy. There is a pop art feel, which again is a convention of the genre. The imagery also reflects the modern 'aesthetic' style that is common on the internet.
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