Digipaks and Magazine adverts - Indie

Analysing Digipaks and Magazine Adverts

We decided to analyse some examples of indie digipaks and magazine adverts to help us design our own. We decided to look at 3 artist's digipaks and magazine adverts to find common themes so that we could get a good idea of the sort of product we would like to make.

Digipaks

Gabrielle Aplin:

The first digipak we looked at is Gabrielle Aplin's 'English Rain'. It conforms to the artsy side of the indie genre, and is very pretty and positive. It focuses on the artist as someone the listener can relate to, and seems personal and friendly. There is a strong sense of synergy in the style of the pictures and the colour schemes.

Mumford and Sons:

The second digipak is Mumford & Sons' 'Babel'. This digipak conforms to the vintage and eccentric side of the genre, and seems more 'folksy' than the other 2. It has the look of an old-fashioned english village or town, with bunting and strange furniture. It also looks positive and friendly, although less personal than Aplin's. There is less of a sense of synergy here, because the CD does not have the same colour scheme as the packet.

The 1975:

The last digipak is The 1975's self-titled album. It is very different than the other 2 due to it's more alternative sound, and is very dark and mysterious. Unlike the others, it seems less friendly and more mysterious. It also doesn't feature a picture of the artist, adding to the sense of mystery. There is a strong synergy as the front and track listing are almost exactly the same, and the CD and back link with the dark feel and colour scheme.

Magazine Adverts

Gabrielle Aplin:

The first advert we looked at was for Gabrielle Aplin's 'English Rain' tour. The advert is not particularly similar to the digipak, although it has the same positive and happy feel. The advert focuses on her face and therefore on her as a person, unlike the digipak which focuses on the art. However, there is a sense of synergy with the font used, as her name and the name of the ep are the same as those on the digipak.

Mumford and Sons:

The second advert we looked at was for Mumford & Son's album 'Babel'. Unlike Aplin's, the Mumford & Son's advert is the same as the picture used on the digipak, creating a sense of synergy and an immediate link between the advert and the album.

The 1975:

The final advert is for The 1975. This advert is different to their digipak cover, although it has the same dark and mysterious atmosphere. The advert focuses singularly on the band, showing only their logo and the band members. This means that although the look is not exactly the same, the synergy is still there through the style and atmosphere of the advert.